When Click Computers (Formerly known as The Geeks Online Inc.) began to disrupt the IT industry, it needed to market to two separate groups: B2B consumers who wanted one place to purchase products and IT services and Brands who wanted to expand their channel distribution through trusted means. Their two-in-one value proposition: Businesses benefit from a truly one-stop experience and brands benefited with channel distribution growth.
In their own words, “Click Computers exists as a one stop for providing services including best quality branded products.”
As a business goes through different stages of growth, its value proposition is likely to change, too. Originally, we are marketing as reliable one-place for both IT products and services, Click Computers will soon become an experience-driven, reliable source of IT products and services, with its own value proposition.